BEAUTY BUSINESS INSIGHTS

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Practical advice, Google tips, and honest conversations for beauty business owners.

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Latest Articles

If You Want More Beauty Clients Before Christmas, Don’t Wait Until Your Diary Gets Quiet

If you only market your beauty business when bookings drop, you’re already reacting too late. Here’s how to plan your marketing around the diary you want next. ...more

Marketing

September 28, 2026•6 min read

How to Market Your Beauty Business Without Relying on Instagram.

Marketing your beauty business is bigger than Instagram. Learn how Google, your website, reviews, email and social media work together to bring in the right bookings. ...more

Marketing

September 16, 2026•5 min read

Your Clients Are Searching for Polynucleotides. Is Your Website Showing Up?

Regenerative aesthetics is the fastest-growing search category in the UK aesthetic market. Here is why most clinic websites are invisible to the clients already looking for these treatments, and exact... ...more

Marketing

August 28, 2026•6 min read

47% of Beauty Appointments Are Booked Within 24 Hours. Is Your Google Profile Ready?

New Treatwell data confirms nearly half of all beauty bookings happen within 24 hours of the decision. If your Google Business Profile is not set up to capture that moment, you are handing those clien... ...more

Marketing

August 14, 2026•5 min read

Are Beauty Industry Awards Making the Industry a Joke?

When a beauty industry awards ceremony announces a celebrity host with zero industry relevance, it raises a question the industry needs to answer honestly. What are these awards actually for? ...more

Business

August 01, 2026•4 min read