BEAUTY BUSINESS INSIGHTS

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Practical advice, Google tips, and honest conversations for beauty business owners.

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Latest Articles

I Thought Marketing Was Just Social Media. I Was Wrong, and So Are You.

A myth-busting look at what marketing actually means for beauty businesses, and why social media was never the whole picture. ...more

Marketing

July 22, 2026•4 min read

Beauty Salon Marketing Costs in the UK: A Local Guide for Salon Owners

Compare beauty salon marketing costs in the UK, typical budgets and realistic service levels. See DIY, monthly and managed price points to plan your next move. ...more

Marketing

July 14, 2026•12 min read

I Was a Social Media Manager Who Told Beauty Pros Instagram Was the Answer. I Was Wrong.

A personal look at the gap between what social media promises beauty businesses and what actually moves the needle, and the lightbulb moment that changed everything. ...more

Business

July 08, 2026•3 min read

How Beauty Pros Can Get More Bookings Through Google (Not Social Media).

Beauty pros: get more bookings with Google, not Instagram. Learn how to optimise your Google Business Profile, rank locally, and get found by clients fast. ...more

Google My Business

December 03, 2025•5 min read

Don’t Wait for Clients to Find You. Show Up Weekly and Be Seen.

Still waiting for dream clients to “just find you”? Here's the tough love: visibility doesn’t happen by accident. If you’re not showing up weekly, you’re staying invisible. Here’s what to do instead. ...more

Google My Business

October 20, 2025•3 min read