BEAUTY BUSINESS INSIGHTS

Beauty Marketing, Strategy &

Real Talk.

Practical advice, Google tips, and honest conversations for beauty business owners.

Explore by Topic

Latest Articles

Your Clients Are Searching for Polynucleotides. Is Your Website Showing Up?

Regenerative aesthetics is the fastest-growing search category in the UK aesthetic market. Here is why most clinic websites are invisible to the clients already looking for these treatments, and exact... ...more

Marketing

August 28, 2026•6 min read

47% of Beauty Appointments Are Booked Within 24 Hours. Is Your Google Profile Ready?

New Treatwell data confirms nearly half of all beauty bookings happen within 24 hours of the decision. If your Google Business Profile is not set up to capture that moment, you are handing those clien... ...more

Marketing

August 14, 2026•5 min read

Are Beauty Industry Awards Making the Industry a Joke?

When a beauty industry awards ceremony announces a celebrity host with zero industry relevance, it raises a question the industry needs to answer honestly. What are these awards actually for? ...more

Business

August 01, 2026•4 min read

I Thought Marketing Was Just Social Media. I Was Wrong, and So Are You.

A myth-busting look at what marketing actually means for beauty businesses, and why social media was never the whole picture. ...more

Marketing

July 22, 2026•4 min read

Beauty Salon Marketing Costs in the UK: A Local Guide for Salon Owners

Compare beauty salon marketing costs in the UK, typical budgets and realistic service levels. See DIY, monthly and managed price points to plan your next move. ...more

Marketing

July 14, 2026•12 min read

I Was a Social Media Manager Who Told Beauty Pros Instagram Was the Answer. I Was Wrong.

A personal look at the gap between what social media promises beauty businesses and what actually moves the needle, and the lightbulb moment that changed everything. ...more

Business

July 08, 2026•3 min read