Regenerative aesthetics is the fastest-growing search category in the UK aesthetic market. Here is why most clinic websites are invisible to the clients already looking for these treatments, and exactly how to fix it.
New Treatwell data confirms nearly half of all beauty bookings happen within 24 hours of the decision. If your Google Business Profile is not set up to capture that moment, you are handing those clients to someone else.
When a beauty industry awards ceremony announces a celebrity host with zero industry relevance, it raises a question the industry needs to answer honestly. What are these awards actually for?
A myth-busting look at what marketing actually means for beauty businesses, and why social media was never the whole picture.