When a beauty industry awards ceremony announces a celebrity host with zero industry relevance, it raises a question the industry needs to answer honestly. What are these awards actually for?
A myth-busting look at what marketing actually means for beauty businesses, and why social media was never the whole picture.
Compare beauty salon marketing costs in the UK, typical budgets and realistic service levels. See DIY, monthly and managed price points to plan your next move.
A personal look at the gap between what social media promises beauty businesses and what actually moves the needle, and the lightbulb moment that changed everything.