I Thought Marketing Was Just Social Media. I Was Wrong, and So Are You.

Stephanie Barnard

Published on: 22/07/2026

A myth-busting look at what marketing actually means for beauty businesses, and why social media was never the whole picture.

Marketing

Beauty Salon Marketing Costs in the UK: A Local Guide for Salon Owners

Stephanie Barnard

Published on: 14/07/2026

Compare beauty salon marketing costs in the UK, typical budgets and realistic service levels. See DIY, monthly and managed price points to plan your next move.

Marketing

I Was a Social Media Manager Who Told Beauty Pros Instagram Was the Answer. I Was Wrong.

Stephanie Barnard

Published on: 08/07/2026

A personal look at the gap between what social media promises beauty businesses and what actually moves the needle, and the lightbulb moment that changed everything.

Business

How Beauty Pros Can Get More Bookings Through Google (Not Social Media).

Stephanie Barnard

Published on: 03/12/2025

Beauty pros: get more bookings with Google, not Instagram. Learn how to optimise your Google Business Profile, rank locally, and get found by clients fast.

Google My Business