If You Want More Beauty Clients Before Christmas, Don’t Wait Until Your Diary Gets Quiet

If You Want More Beauty Clients Before Christmas, Don’t Wait Until Your Diary Gets Quiet

Stephanie Barnard
Published on: 28/09/2026

If you only market your beauty business when bookings drop, you’re already reacting too late. Here’s how to plan your marketing around the diary you want next.

Marketing
Your Clients Are Searching for Polynucleotides. Is Your Website Showing Up?

Your Clients Are Searching for Polynucleotides. Is Your Website Showing Up?

Stephanie Barnard
Published on: 28/08/2026

Regenerative aesthetics is the fastest-growing search category in the UK aesthetic market. Here is why most clinic websites are invisible to the clients already looking for these treatments, and exactly how to fix it.

MarketingBusiness
47% of Beauty Appointments Are Booked Within 24 Hours. Is Your Google Profile Ready?

47% of Beauty Appointments Are Booked Within 24 Hours. Is Your Google Profile Ready?

Stephanie Barnard
Published on: 14/08/2026

New Treatwell data confirms nearly half of all beauty bookings happen within 24 hours of the decision. If your Google Business Profile is not set up to capture that moment, you are handing those clients to someone else.

MarketingBusiness
I Thought Marketing Was Just Social Media. I Was Wrong, and So Are You.

I Thought Marketing Was Just Social Media. I Was Wrong, and So Are You.

Stephanie Barnard
Published on: 22/07/2026

A myth-busting look at what marketing actually means for beauty businesses, and why social media was never the whole picture.

Marketing