Your Clients Are Searching for Polynucleotides. Is Your Website Showing Up?

Your Clients Are Searching for Polynucleotides. Is Your Website Showing Up?

Stephanie Barnard
Published on: 28/08/2026

Regenerative aesthetics is the fastest-growing search category in the UK aesthetic market. Here is why most clinic websites are invisible to the clients already looking for these treatments, and exactly how to fix it.

Marketing
47% of Beauty Appointments Are Booked Within 24 Hours. Is Your Google Profile Ready?

47% of Beauty Appointments Are Booked Within 24 Hours. Is Your Google Profile Ready?

Stephanie Barnard
Published on: 14/08/2026

New Treatwell data confirms nearly half of all beauty bookings happen within 24 hours of the decision. If your Google Business Profile is not set up to capture that moment, you are handing those clients to someone else.

Marketing
I Was a Social Media Manager Who Told Beauty Pros Instagram Was the Answer. I Was Wrong.

I Was a Social Media Manager Who Told Beauty Pros Instagram Was the Answer. I Was Wrong.

Stephanie Barnard
Published on: 08/07/2026

A personal look at the gap between what social media promises beauty businesses and what actually moves the needle, and the lightbulb moment that changed everything.

Business
Stop Chasing Trends: How Investing in Business Education Will Future-Proof Your Beauty Career

Stop Chasing Trends: How Investing in Business Education Will Future-Proof Your Beauty Career

Stephanie Barnard
Published on: 17/02/2025

Tired of constantly keeping up with beauty trends? Learn why investing in business education is the key to long-term success, financial stability, and industry credibility.

Business