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The BKD Sprint · November 2026
STOP
POSTING.
Sort your
marketing out.
A 5-day sprint for beauty business owners who are doing loads and still guessing.
No faff. No 74-page workbook. Just one clear thing a day.
Right now, someone is searching for exactly what you do in your town.
They don't know your name. They're not looking for you specifically. They've typed in the treatment, they've typed in the town, and they're looking at whoever Google decided to show them.
Whether you're there or not isn't down to how long you've been in business. It isn't your reviews, your follower count, or how consistent you've been with posting.
And on Day 1 of this sprint, you're going to find out exactly which side of that search you're on.
And then we sort it out. ↓
You're probably not doing too little. You're just doing loads in one part of your marketing.
You're posting. You're showing up. You might have a website. There's probably a booking system somewhere. Google is half set up. You're asking ChatGPT what to post. You're doing bloody loads.
But if most of your effort lives on Instagram, you're asking one platform to do the job of your whole marketing system. Then bookings go quiet. And the answer everyone gives you is: post more.
Bookings don't happen because of one platform. They happen in a sequence. Most beauty businesses are only working on one part of it.
Can new clients find you when they search for what you do? GBP, local search, the words you're using.
Does your marketing help people feel safe choosing you? Website, social, email. All doing a job here.
When someone's ready, is it obvious and easy to take the next step? Most businesses have a leak they don't know about.
Not a course to sit and watch.
Learn it. Check your own business. Fix one thing. Move on.
Be Found: the reality check.
There's a search happening right now for exactly what you do in your town. Today you find out whether you're in the results. One task. A few minutes. You'll know immediately. You won't be able to unknow it.
By end of day: a before-shot you'll want to refer back to on Friday.
Be Found: the reason why.
The businesses that showed up yesterday aren't better than you. They're not older, better reviewed, or better at what they do. Today you find out what's actually separating you from them, and why it's been working against you across everything, not just Google.
By end of day: you'll understand why your marketing hasn't been landing the way it should.
Know, Like, Trust: are you doing the right job?
You've been putting effort into your content. Today we look at whether that effort is doing the job it's supposed to do for the people who are already finding you. The answer is usually more uncomfortable than people expect.
By end of day: a clear picture of what your content is actually communicating to a stranger.
Decide to Book: is the door actually open?
Someone has found you. They've done their homework. They've decided they like you. Now they want to book. Today you find out what actually happens next, from their side, not yours. Most beauty businesses have a leak somewhere in this journey they've never noticed.
By end of day: you'll know exactly where someone who wanted to book you quietly fell away.
The shift.
Compare where you started Monday to where you are now. You've found things in your own business this week that most beauty business owners never look at. Today is about understanding what fixing all of it properly looks like, and what the next step is if you want to go further.
By end of day: clarity on what changed, what still needs attention, and what comes next.
Kept deliberately light. Around 30 minutes a day. No giant workbook. No hours in Canva. No rebuilding your whole business in a week. By Friday, you won't just have learnt something. You'll have made practical changes you can actually build from.
What you leave with.
- A completed BKD Sprint Map showing where your marketing effort is actually going.
- Your Day 1 screenshot beside your Day 5 reality. The difference is the point.
- The biggest gaps in your current client journey identified, not just vaguely suspected.
- Several small but practical fixes already made across the week.
This is for you if…
- You've been in business for a while and your marketing still doesn't feel like it's doing what it should.
- You're showing up consistently but bookings still feel unpredictable.
- You've had quiet periods recently and honestly don't know why.
- You know you need to sort Google but haven't properly looked at it.
- Someone's told you to post more, and something in you knows that's not the whole answer.
- You'd quite like someone to tell you what to actually look at.
You don't need to be a marketing expert. You need to know what you're working with.
What it isn't.
A course on social media
You're not here to learn more theory. You're here to look at what's actually happening and make a few practical changes.
A silver bullet
Five days won't fix everything. But it will show you exactly what needs fixing and give you a clear place to start.
For beginners only
It doesn't matter how long you've been running your business. The gaps it uncovers show up at every level.
Something to keep up with forever
Watch the video, do the task, move on. No ongoing commitment. Works around treatment days, not the other way around.
The BKD Method in numbers.
This sprint is built on the same framework. Here's what it's produced.
GBP Views
82.5%
Increase in Google Business Profile views
Website Clicks
143%
Increase in website clicks from Google
Local Ranking
Top 3
In local search within five weeks
New Clients
4
New bookings from Google alone in one month
The moment that landed hardest for me wasn't a complicated piece of strategy. It was realising that nobody is searching for fine lines and wrinkles. Nobody looks in the mirror and types that into their phone. When the penny dropped, I thought: it will stay with me forever.
Kelly, facialist · BKD Method Cohort 1
That penny drop happens on Day 2 of this sprint.
Reserve your place.
2–6 November 2026 · Access opens Sunday 1 November
Standard
The Sprint
£35 one-off
- Full 5-day STOP POSTING sprint
- Approx. 30 minutes a day
- BKD Sprint Map and supporting resources
- Access opens Sunday 1 November
- 48 hours catch-up access after Day 5
Founding offer: 48 hours after Day 5 to join BKD Method Self Study for £449. Includes BKD Prep so you know exactly where to start.
Join Standard for £35VIP
Sprint + Support
£50 one-off
- Everything in Standard
- 14 days access to the full sprint
- Private sprint community
- Daily question post, drop what you're stuck on
- Steph or Emily checking in once a day
Founding offer: 14 days after Day 5 to join BKD Method Self Study for £449. Includes BKD Prep.
Join VIP for £50No panic. No chaos. Just one clear step at a time.
Hi, I'm Steph.
Founder, Beauty Business Marketing Co.
I spent years in the beauty industry before switching sides to help beauty business owners stop guessing at their marketing and start understanding how it actually works.
The BKD Method is the framework I built from watching real beauty businesses, salons, clinics, solo therapists, make the same avoidable mistakes over and over again. Not because they weren't working hard. Because nobody had shown them the full picture.
This sprint is five days of that picture. Focused, practical, and built around the reality of running a business between treatment rooms.
Questions.
You don't need to keep marketing your beauty business like this.
You don't need to keep posting and hoping.
You don't need another content calendar.
You don't need another person telling you to just be more consistent.
You need to know whether a stranger searching for what you do in your town can actually find you.
Because once you've seen that search, you can't unsee it.
And that's where this sprint starts.
See you on the other side.